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Twitter tests letting users follow topics in the same way they follow accounts

Twitter will start permitting customers to observe pursuits, the corporate mentioned at this time, letting customers see tweets about matters of their selecting contained in the timeline. When the function goes dwell, you’ll be capable of observe matters together with sports activities groups, celebrities, and tv exhibits, with a collection of tweets about them inserted alongside tweets in your house feed.

Subjects will likely be curated by Twitter, with particular person tweets being recognized by machine studying reasonably than editorial curation, the corporate mentioned. For now, solely sports-related pursuits may be adopted, mentioned Rob Bishop, a Twitter product manager. The function is now being examined on Android.

The transfer represents Twitter’s newest effort to assist customers discover one of the best content material on the platform even when they don’t know which accounts to observe. For years, the corporate has sought to make it simpler for folks to search out worth in Twitter, which may be foreboding for newcomers. Beforehand, Twitter Moments allowed folks to observe occasions such because the Oscars or a sports activities recreation.

One cause to limit the pursuits that may be adopted within the testing section is to see how amplifying them through the brand new function impacts the general Twitter expertise. The corporate has been researching the unhealthy incentives that Twitter can create, with the like and retweet typically serving to advertise outrage and polarization. It’s unclear whether or not algorithmic promotion of pursuits will behave otherwise than algorithmically promoted retweets. The underlying mechanics look like fairly related, at the very least on the floor.

You’ll additionally be capable of mute matters, so should you’re following a TV present however haven’t seen the latest episode, you may briefly cover tweets about it out of your feed.

In a distinct check, Twitter is exploring letting customers arrange separate lists throughout the app to observe their particular person pursuits. In an illustration, a product manager blended key phrases and a few particular person accounts to create a brand new record adjoining to the house feed and accessible through swiping. “We expect that altogether it will make Twitter a extra highly effective curiosity platform,” mentioned Wally Gurzynski, a product manager on the firm.

Twitter made the announcement at an occasion with reporters at this time. Different plans within the work embrace searchable direct messages, the power to re-order the images in a tweet after you will have hooked up them to a brand new publish, and plans so as to add help for Apple’s Reside Pictures.

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